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From Jan Scott Dear new life coach, You can't possibly know everything! Not everyone comes to life coaching with great marketing skills; not everyone has experience of starting a business. Don't worry, I've been there! I understand! When I first started up as a life coach I knew nothing at all about how to set up a business or how to market myself. I'd started working with people to help them achieve their full potential way back in 1994, but I'd never run my own business. I didn't have a clue! So, straight away I had to start gathering information and resources, and develop ways of doing this that worked for me. I absorbed information from every source I could find and tested my ideas -
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'You have always given great support to other coaches and this is just another marvellous tool you have created to help others.' |
Nowadays, around 50% of my clients are new life coaches or life coaches in training.
What's your biggest concern?
In the summer of 2005 I did some research. I asked over 100 new and in-training life coaches what their biggest concern was, as they started out in their new profession. Their answers formed the framework for my e-book 'Flying Start'.
'The material is written simply and easy to follow, which also allowed actions to be taken much easier' |
These were the kind of questions new life coaches asked me:
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How can I stand out from the crowd?
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What will I do on my first day as a coach?
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How should the intake session be?
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What if I can't think of any questions?
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Where can I find some worksheets?
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I live in a really remote spot, how can I be a successful coach?
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Being a coach is a solitary activity, how can I feel part of a coaching community?
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Can I really make loads of money as a coach?
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How do I convert from ‘free to fee’?
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How do I deal with clients’ resistance to paying?
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How can I get paying clients?
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I hate marketing – why do I have to do it?
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What is niching?
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Why is a niche valuable to me?
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I can coach anyone, what's wrong with that?
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What kinds of marketing are most effective?
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How can I be sure to get good quality training?
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Do I need training, or will my counselling training do?
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Training to be a coach can be a solitary activity, how can I connect with others?
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How soon do I need a website?
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How can I develop a website myself?
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What should my website include?
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What kind of workspace do I need?
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What if I want to work from home?
Flying Start contains answers, advice and suggestions about all these questions and many more.
I combined my own experience and knowledge with lots of research and development to create Flying Start.
'... another marvellous tool you have created to help others.' 'You know SO much, you put it all down so simply and you share it so readily.' |
' ... immense value and help to other coaches who have completed their training but do not have experience of marketing or just completely fear the thought of it' |
OK, so how much is it, Jan?
This is the part of the page where normally you have to read a list of various ingredients and how much they are worth - then you discover you can have £700 of material for a mere £50.
None of that for me! Flying Start ebook costs £9.95. The end.
'Logical steps, things to do, plenty of helpful resources. Flying Start can be picked up at any time and dipped in and out of for ideas and motivation. ' |
So, what do I get?
Each chapter of Flying Start includes a selection of the following:
KEY QUESTIONS
The module will begin with key questions drawn from those posed when I undertook the research.
MYTHS
There are many myths about life coaching and what it takes to be a life coach. Each module will include a few of the common, and frequently contradictory, myths you may have heard about that topic.
SOME FACTS
This section will be the heart of each module. This is where you will read the facts about the particular topic under discussion, dispelling the common myths listed in the previous section.
A COACH'S STORY
Most modules will include an anecdote from my own personal experience of building my coaching practice.
HELPFUL RESOURCES
I will also offer you a variety of resources for further study or information. These will include books, web sites, articles, and other sources that are helpful for life coaches.
THOUGHTS AND ACTION FOR A FLYING START
Each module also includes questions to ponder and action points designed to help you get your coaching practice off to a Flying Start. I will challenge you to become more effective and help you increase your confidence.
supportive style' |
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Training and Continuing Professional Development —information about qualifications, accreditation and training resources; how to keep improving your game
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Marketing Overview — the importance of marketing and common marketing strategies
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Being authentic — identifying and promoting your unique selling points so that clients know who you really are
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Niching — myths and realities about focusing on a specific niche within the coaching market
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Simple, cheap and free marketing — tips, tricks, and tactics for marketing your coaching practice without spending a lot of money
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Websites — using a website to market your services, plus tips and ideas for attracting clients to your site
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Practice Overview — the importance of setting up your coaching practice in the way that's best for you and some ideas to help you get started
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Setting up your workspace — ideas and information about working from home, setting up your home office, keeping the books and professional indemnity insurance
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Isolation and building communities — how you can still be a great coach even if you live in a remote area, plus ideas for building support networks with other coaches
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Fees — how to set up your fee structure, convert free introductory offers into paid services, and ensure that you actually get paid
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Working with clients — specific information about the details of working with clients, including intake sessions, sample questions to ask, and what to do if you don't feel a good rapport with a client
'...an excellent product which I think will be of immense value and help to other coaches ...' |
As coaches we know that the only way for our clients to succeed in reaching their goals is for them to take action. We too have to do just that to ensure that our coaching businesses succeed.
So, take some great action today - and get off to a Flying Start
Warmest good wishes
Jan Scott
Get your £9.95 |
I finished the book last night and I loved it! I wish I had found you sooner. I was feeling stuck and now I feel like I have a much clearer picture of what I need to do. The information you generously gave me is so valuable [...] I am going to use [it] to improve and develop what I have at the moment. I feel like I already had the seeds and the compost, you just helped me locate the water I needed to help them grow! This book has provide me with a great start, lots of practical help and information. [you've] spurred me into action again. Practical sensible and doable. Very user friendly, informative and written in Jan's supportive style. comprehensive ... seemed to cover everything. I particularly liked the sections on exploding myths and thought this could be particularly appropriate for new coaches. I love your style of writing Jan, it is easy to read and understand. My limiting beliefs are gone...my passion turned into my life goal...my own business ...which may be only on its first steps..but without Jan these steps would not have been taken'.. You know SO much, you put it all down so simply and you share it so readily. The material [...] written simply and easy to follow, which also allowed actions to be taken much easier. I think [Flying Start] will be of immense value and help to other coaches who have completed their training but do not have experience of marketing or just completely fear the thought of it. You have always given great support to other coaches and this is just another marvellous tool you have created to help others. You had clearly done your homework and know your topic so well that you are able to address the issues new coaches have with ease. So content was very useful, resources useful and especially including your own experience. This is a super programme and will be very useful for very new coaches. Another success, Jan, well done. I really liked the layout and organisation of the material. [Flying Start] reinforced my confidence in my own ideas. |